Saudi Arabia’s Tourism Push: Red Sea Project Opens

For decades, Saudi Arabia remained one of the most difficult countries for leisure travelers to visit. That narrative is rapidly changing with Vision 2030, a massive economic diversification plan that includes the launch of The Red Sea. This luxury tourism destination has officially moved from concept to reality. The first wave of resorts is now open, offering amenities that rival the Maldives while navigating the unique cultural and legal landscape of the Kingdom.

The First Resorts Are Finally Open

The Red Sea is not just a single hotel; it is a sprawling archipelago and inland destination covering 28,000 square kilometers along the west coast of Saudi Arabia. After years of construction, the destination welcomed its first guests in late 2023 and early 2024.

Six Senses Southern Dunes

The first property to open its doors was Six Senses Southern Dunes. Unlike the coastal imagery often associated with the project, this resort is situated inland among the Hijaz Mountains and desert dunes. It features 36 guest rooms and 40 pool villas. The design pays homage to Nabataean trade routes, and guests can participate in activities like sadu weaving or cooking classes using ingredients from the Chef’s Garden.

St. Regis Red Sea Resort

Located on the Ummahat Island, the St. Regis Red Sea Resort opened in early 2024. This is the project’s answer to the Maldives. The resort features 90 overwater and beachfront villas. Each villa comes with a private pool and the signature St. Regis Butler Service. The architecture is distinct, with spiraling roofs designed to mimic sea shells and coral.

Nujuma, A Ritz-Carlton Reserve

Following closely behind, Nujuma opened in May 2024. It is one of only a handful of Ritz-Carlton “Reserve” properties in the world. Also located on the Ummahat archipelago, it focuses on hyper-luxury and privacy, accessible only by chartered boat or seaplane.

Amenities and The "Blue Hole" Experience

The amenities at these resorts go beyond standard luxury. The developers have focused heavily on marine exploration and sustainability.

World-Class Diving: The Red Sea features the fourth-largest barrier reef system in the world. Unlike the Great Barrier Reef or the Caribbean, this reef has remained largely untouched by mass tourism. The destination has launched its own dive brand, Galaxea, which operates PADI-certified dive centers. Divers can expect to see spinner dolphins, dugongs, and green turtles.

Water Sports: A subsidiary brand called WAMA manages all water sports. This includes kayaking through mangrove forests, stand-up paddleboarding, and sailing. The equipment is distinct because it is powered entirely by renewable energy or human effort to protect the marine ecosystem.

Sustainability as an Amenity: Guests will notice the absence of single-use plastics. The entire destination runs on 100% renewable energy, primarily solar power, and operates off the grid. There is even a nursery that has grown over 4 million plants and trees to landscape the resorts.

Navigating Local Laws and Customs

While the hardware is five-star, potential visitors often hesitate regarding local laws. Saudi Arabia is a conservative Islamic country. However, The Red Sea is designated as a special economic zone with relaxed norms compared to Riyadh or Jeddah.

The Alcohol Question

This is the most common question from international travelers. As of late 2024, alcohol remains illegal in Saudi Arabia. This ban currently extends to The Red Sea resorts. While there is speculation that this may change in the future for specific island enclaves, travelers should currently plan for a “dry” vacation. The resorts compensate with elaborate mocktail menus and non-alcoholic bar experiences.

Dress Codes

Strict dress codes, such as the requirement for women to wear an abaya (a full-length robe), generally do not apply within the resort premises.

On the Islands: Bikinis, swimwear, and resort wear are standard and acceptable at pools and private beaches.
In Public Transit: When traveling through the airport or if you take a day trip to a local town like Al Wajh, modest dress is required. This means covering shoulders and knees for both men and women.

Unmarried Couples

Historically, unrelated men and women could not share a hotel room. This law has been amended for foreign tourists. Unmarried couples are permitted to check into hotels together without providing a marriage license. This policy applies to The Red Sea resorts as well.

Logistics: Getting There

Accessing this remote luxury requires specific travel arrangements. The destination has its own dedicated airport, the Red Sea International Airport (RSI).

Flights: Saudia (Saudi Arabian Airlines) operates domestic flights from Riyadh (RUH) and Jeddah (JED) to RSI. The flight from Jeddah is approximately 45 minutes. International connections are expected to expand as more resorts open.
Seaplanes: For island resorts like the St. Regis, guests are transferred from the airport via seaplane or luxury yacht.
Visas: Most European, North American, and Asian citizens can apply for an e-Visa online before travel or get a Visa on Arrival. The cost is generally around 480 SAR (approx. $128 USD), which includes mandatory health insurance.

Frequently Asked Questions

Is it safe to visit The Red Sea project? Yes, Saudi Arabia generally has very low crime rates. The Red Sea is a gated, high-security tourism development designed specifically for international guests.

Can women travel alone to these resorts? Yes. Recent legal changes allow women to drive and travel independently without a male guardian. Solo female travel is permitted and becoming more common in the Kingdom.

What is the best time of year to visit? The best time to visit is between November and March. During these months, average temperatures range from 20°C to 30°C (68°F to 86°F). Summer months (June to August) can see temperatures exceed 40°C (104°F), though the coastal islands often benefit from a cooling sea breeze.

Are there other resorts opening soon? Yes. The project is opening in phases. Upcoming brands include Desert Rock (a resort built into the mountains), Sheybarah Resort, and properties by Faena and Miraval. By 2030, the project aims to have 50 hotels across 22 islands and six inland sites.